La Maison l'Écurie Paris
Meaning of the word L'Écurie
L'Écurie is is a very old French word that comes from Écuyer,
a brave squire that travel the world on his horse. Time when the life of a horse was more important than a human.
The term "écurie," rooted in the French language, evokes an image of elegance and refinement,
traditionally referring to a stable designed for the care and housing of horses. In the world of luxury,
the concept of an écurie has transcended its equestrian origins to symbolize a lifestyle characterized by sophistication and exclusivity.
L'Écurie is associated with the meticulous attention to detail found in high-end accessories.
The idea of an écurie conjures visions of artisanal goods, and bespoke items, each embodying the same care and precision as a well-tended horse.
A narrative of heritage, elegance, and the seamless blend of functionality with artistry.
This connection not only honors the traditional craftsmanship associated with equestrian life but also elevates to those who appreciate the finer things in life.
Lead with Passion for beauty
Lionel Moroy, Founder Designer
“My French heritage instilled in me a deep passion for beauty, and my ultimate aim is to create and share a product that embodies both soul and meaning”
Jean-Baptiste Rougeot , Creative Director
Jean-Baptiste is a french internationally, recognized creative strategist who specializes in the realms of luxury, fashion, cosmetics, lifestyle and entertainment.
His inventive and meticulous approach to image-building is based on his ability to create effective bridges between marketing and creative concepts.